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Pantone sticks with a ‘classic’ for 2020’s color of the year

Pantone announced its annual pick for “color of the year” of 2020 and it’s a classic — classic blue, that is.

  • Otherwise known as Pantone 19-4052, the color was selected for “instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era,” according to the company.
  • Pantone points out that as the world prepares to enter a new decade, feelings of instability make the classic selection a perfect fit.
  • The color is also referred to as “timeless” and “enduring.”