Costco’s website outage could have cost as much as $11 million

Costco’s website crashed Thanksgiving day — and it may have cost the company as much as $11 million in sales, reports Business Insider.

• According to LoveTheSales.com, the website was down for a whopping 16 and a half hours Thursday, Nov. 28, 2019.
• The same website estimated the site probably makes about $11,000 per minute based on an analysis of the company’s financials and adjustments to account for the busier sales season.
• Costco’s physical warehouses aren’t open on Thanksgiving day, but the site and app is still available for customers to place orders for delivery or pickup.
• Costco ultimately ended up extending its Thanksgiving day online specials into Friday, Nov. 29, but only while supplies last.
• Friday was also Black Friday and Costco’s physical stores were open for business.
• Costco did not return requests for comment from Business Insider.