Google adds 3D view option in search results for ecommerce sites

Google has rolled out a “View in 3D” button for search results for compatible ecommerce products.

Products that have GLB 3D models properly included and marked up will be eligible to have the button shown in search results on compatible devices.

The tool will let users view the product within their space thanks to augmented reality and the user’s device camera or view it as a 3D object against a generic background.

3D and augmented reality views are seeing an uptick in popularity.

Ecommerce platform Shopify has added support for GLB models.