HomeGoods finally launches online store

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Popular housewares store HomeGoods has finally entered the ecommerce space as of Sept. 28, 2021 — nearly three decades after it opened its physical doors.

HomeGoods, which is owned by TJ Maxx and Marshalls parent TJX Companies, is known for selling a variety of home decor items in medium box style footprints, often placed in strip malls.

Because HomeGoods is known for both seasonal and rotating inventory of items, it can’t necessarily offer a traditional online store.

Instead, it dropped an initial offering of about 2,000 items in its seasonal, bed and bath, kitchen and pet categories.

The offerings notably appear to mostly exclude heavier, bulky items such as furniture, larger rugs, mirrors and large art pieces that the chain carries in store — likely due to the challenges that could come from shipping them.

HomeGoods says it will have some overlap between what’s in stores and what’s online, but shoppers can also expect to find exclusive online only items as well.

That mimics the rotating inventory strategy that its physical stores use to encourage shoppers to come back frequently and “discover” new finds.

Up next, HomeGoods says it is prepping to drop a full selection of winter holiday decor.

Sister stores TJ Maxx and Marshalls were both late entrants into ecommerce, coming online in 2013 and 2019, respectively.

All of the TJX stores are known for constantly updating inventory and bargain prices that often change daily, making its model a bit harder to replicate online.

Marshalls is known for selling name brand items at significantly discounted prices, while TJ Maxx operates as a department store with lower pricing.

All three brands often only have limited inventory of items and don’t always consistently restock the same products, which.