How a P.E. teacher’s parody brand went from $0 to $1M in three years

In 2016, Trevor and Austin Zacny founded Shiti Coolers with a basic mission: To keep using that same damn Coleman with the rusted lid and squeaky hinges in hope there were more people out there just like them. A simple sticker was enough to represent the lifestyle they had been living for years.

Read full story »