Nike won’t sell its products directly on Amazon anymore

Nike is pulling its products off Amazon — though you’ll still be able to buy them from third party sellers.

• Nike originally started selling its products on Amazon directly to customers in 2017, but that arrangement is now ending.
• Nike recently hired former eBay CEO John Donahoe, a move that industry watchers said indicated the company would be making a bigger push into ecommerce.
• Despite the move, many Nike products will still be available on Amazon through third party sellers.
• Amazon reportedly has been beefing up sellers that will sell Nike items, according to Bloomberg.
• Nike will continue to use the Amazon Web Services division to power its apps and nike.com website.