Topics in this article gets $6.5 million for in-game ad platform expansion

By Matt Collins Article may include affiliate links

A startup says it has a new way to approach in-game advertising. has a secured a $6.5 million funding round to expand its programmatic in-game advertising platform.

Specifically, the company is looking to strike deals with triple-A game franchises.

It also can also create personalized ad experiences.

Of course, in-game advertising is not a new concept, but says its approach makes the experience more seamless and delivers better realtime metrics.


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