A startup says it has a new way to approach in-game advertising.

Anzu.io has a secured a $6.5 million funding round to expand its programmatic in-game advertising platform.

Specifically, the company is looking to strike deals with triple-A game franchises.

It also can also create personalized ad experiences.

Of course, in-game advertising is not a new concept, but Anzu.io says its approach makes the experience more seamless and delivers better realtime metrics.

 

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