Topics in this article

JCPenney opens reimagined store with new layout and logo

JCPenney unveiled a new lifestyle store in Hurst, Texas on November 1. This store is brand-redefining and reflects the new management’s strategy to put customers at the center of the business. It tries to reflect what today’s shopper wants from retailers. A year of extensive customer research led to the insights that formed the new store strategy. It is all intended to transform traditional stores and is at the center of JCPenney CEO Jill Soltau’s plan to rebuild and renew the company.

Read full story »