Aldi’s gluten free owned brand liveGfree logo deisgn

By Matt Collins Article may include affiliate links

With gluten free or restricted diets becoming more and more common, it’s no surprise Aldi added its own line of gluten free products.

• To market these products, Aldi developed the owned brand “liveGfree” along with a custom drawn logo design.
• The logo emphasizes the “G” and also includes a small bird or butterfly shape above the word “free” — likely a symbolic reference to the word.
• The logo generally appears with a bright white outer glow effect as well.
• In different products, the colors of the logotype change slightly.