Aldi’s gluten free owned brand liveGfree logo deisgn

With gluten free or restricted diets becoming more and more common, it’s no surprise Aldi added its own line of gluten free products.

  • To market these products, Aldi developed the owned brand “liveGfree” along with a custom drawn logo design.
  • The logo emphasizes the “G” and also includes a small bird or butterfly shape above the word “free” — likely a symbolic reference to the word.
  • The logo generally appears with a bright white outer glow effect as well.
  • In different products, the colors of the logotype change slightly.
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