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Facebook the company (not the app) gets a new logo

Facebook unveiled a new corporate logo Nov. 4, 2019.

  • The new logo follows the April 2019 redesign of the familiar “f” logo used to designate the core app (which, in this case, refers to both native mobile apps and the desktop version).
  • This new logo, however, is meant only for use as corporate branding and is designed to emphasize the company’s wide reach beyond just social media.
  • The new logotype featured custom drawn wide letters with generous letter spacing.
  • By default, it appears in gray, but can also have colors applied to it to match the app or service it’s being used in.
  • Consumers will start seeing the new logo mainly near the bottom of other apps or services, such as Instagram, where it will say “from” with the “” logotype under it.
  • Back in April, Facebook said its circular “f” logo — in a brighter shade of blue — was going to stand for the app and related services and the full Facebook logotype would be used at the corporate level.
  • Facebook also appears to have changed directions and is coloring the full logotype with the brighter blue and not the older, darker shade, what it calls “Facebook Blue 70.”
  • However, the company sort of defied its own guidelines by keeping the full “Facebook” logotype at the top of most of its mobile apps. It also hasn’t fully migrated over the circle “f” logo yet on the social media app.
  • This new logotype design could be meant to rectify the confusion and make sure there’s a clearer difference between the corporate logo and app logo — since the new logo is different in several ways, including being all caps, wider and lighter letters and different colors.
  • Facebook offers insight into the logo redesign process here.
  • The redesign comes at a time when Facebook is facing increased scrutiny for privacy and its role in spreading misinformation.
  • Last week, social media giant Twitter announced it would stop taking political ads, but Facebook hasn’t followed suit.
  • Some are even calling for the government to break up Facebook into different companies.
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