‘Goodfellow and Co.’ logo design

By MixDex Article may include affiliate links

Target’s men’s owned clothing brandGoodfellow & Co.” uses a bold logotype with classic undertones.

  • The logo combines strong vertical lines with custom embellishments on the “G” and “f.”
  • In many ways, the logo conveys a classic look.
  • The design also combines the ampersand and “Co,” in all caps, into a single line with no spacing below the first line.
  • Although the design uses a custom drawn font, a possible close match is the open source Playfair Display.
  • Notably, Target’s draws its origins from a company called “Goodfellow Dry Goods.”