‘Goodfellow and Co.’ logo design

By Matt Collins Article may include affiliate links

Target’s men’s owned clothing brand “Goodfellow & Co.” uses a bold logotype with classic undertones.

• The logo combines strong vertical lines with custom embellishments on the “G” and “f.”
• In many ways, the logo conveys a classic look.
• The design also combines the ampersand and “Co,” in all caps, into a single line with no spacing below the first line.
• Although the design uses a custom drawn font, a possible close match is the open source Playfair Display.
• Notably, Target’s draws its origins from a company called “Goodfellow Dry Goods.”