MinuteClinic logo design

By MixDex Article may include affiliate links

CVS’s retail medical clinic brand MinuteClinic uses a logo design that matches its parent company.

• The current logo design places the name “Minute Clinic” in lowercase Helvetica next to the CVS Health heart icon.
• Prior to switch to the logo design that matched the look of its parent company and sister retail store CVS Pharmacy, MinuteClinic used a different logo design.
• The old logo design combined a fresh blue and red design.
• The left of the logo lockup features a medic cross style icon modified with rounded, pill-shaped ends and the left and lower “arms” connected to form the image of clock hands.
• The words “Minute” and “Clinic,” in all lowercase, were stacked to the right of the icon in a staggered fashion.
• The lowercase “L” in “Clinic” is aligned vertically with the far left “leg” of the lowercase “M.”
• It’s worth noting that the red angled element in the lower left of the cross icon, when rotated, becomes similar to the CVS Health heart icon.