Simple Truth is an owned brand by Kroger and its numerous other grocery store brands that offers natural and organic food products.
- The logo is a green circle with the words “Simple Truth” in a sans serif font with rounded tips that appears to be Cera Round Pro or a similar font.
- A branch and leaf drives home the “natural” part of the brand.
- The logo can be accented with the word “organic” if that applies to the product in question.
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