Target’s Joy Lab activewear logo design

By The MixDex Wire Article may include affiliate links

For Target’s owned brand of activewear, the company went with the name “Joy Lab.”

  • Typically shown in a blue-violet shade with an all caps custom font, the logo is two lines.
  • The second line, which features the word “Lab,” is rotated 180 degrees.
  • This means the second line of the logo design is upside down.