Burger King serves up a ‘Whopper’ of an ad spotlighting moldy hamburger

Burger King is running a new ad campaign that emphasizes its move away from artificial preservatives and other additives with a somewhat nauseating imagery of a moldy Whopper.

The spot starts with a stop action style clip of food stylists putting together one of the chains iconic Whopper hamburgers.

Viewers are then treated to a 34-day view of just how moldy a Whopper gets without those pesky preservatives.

The idea, of course, is that Whoppers don’t last all that long — but to some it’s pretty revolting.

It’s a bit of an unconventional way of showcasing a product, especially food, but also has a sort of “reverse psychology” strategy to it.

The chain, which is owned by Restaurant Brands International, has already rolled out the preservative free Whopper at 400 locations in the U.S. and will continue to add it at locations throughout 2020.

Internationally, Burger King has already gone with preservative free versions.