McDonald’s hopes voice-based AI company’s tech can help improve ordering
McDonald’s has acquired Apprente, an artificial intelligence speech technology startup.
- McDonald’s says it hopes to use Apprente’s technology to help improve and speed up ordering at its drive thrus.
- Drive thrus typically rely on customers dictating their orders into a microphone while employees listen to the order and enter it into the POS system, which in turn spits out tickets for the kitchen to know what to prepare.
- However, it’s a long running “first world problem” that drive through microphones and speakers are notoriously painful for both the order taker and customer.
- Presumably, McDonald’s is hoping that artificial intelligence can help “interpret” orders and get them into the system faster and more accurately.
- There’s no word if the technology can be trained to understand orders yelled from the passenger seat over screaming kids, barking dogs and street noise.
- The terms of the deal were not released.