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Ore-Ida’s ‘Potato Pay’ campaign is the future of ‘frynance’

Ore-Ida has rolled out a “Potato Pay” ad campaign:

  • The campaign’s tagline is the “latest mealtime bribery.”
  • The website and ads are accompanied by a “Potato Pay” logo reminiscent of Apple, Google, Android and Samsung Pay, complete with a potato icon.
  • The money analogies continue with statements such as “Introducing the future of home frynance.”
  • “Potato Pay is a new mealtime currency powered by Ore-Ida. Each fry is created to be the most satisfying bribery tool possible,” the “digital wallet” website reads.
  • Heinz, which owns the Ore-Ida brand, also setup a website, trypotatopay.com.