Ore-Ida’s ‘Potato Pay’ campaign is the future of ‘frynance’

By MixDex Article may include affiliate links

Ore-Ida has rolled out a “Potato Pay” ad campaign:

• The campaign’s tagline is the “latest mealtime bribery.”
• The website and ads are accompanied by a “Potato Pay” logo reminiscent of Apple, Google, Android and Samsung Pay, complete with a potato icon.
• The money analogies continue with statements such as “Introducing the future of home frynance.”
• “Potato Pay is a new mealtime currency powered by Ore-Ida. Each fry is created to be the most satisfying bribery tool possible,” the “digital wallet” website reads.
• Heinz, which owns the Ore-Ida brand, also setup a website, trypotatopay.com.