Starbucks gives notice that stars will starting expiring again soon
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Starbucks has announced that its rewards program’s stars will start expiring July 1, 2020.
Like many retail and food service companies, Starbucks made changes to its loyalty program near the start of the coronavirus outbreak.
These changes included making it so members were less likely to lose their points, status or, in the case of Starbucks, stars during a time when many locations were shuttered, had reduced hours and local governments were encouraging people to stay home.
While select Starbucks stores remained open for carryout, drive up or drive thru business, hours were frequently adjusted and some stores would sometimes close completely for days or even weeks for safety reasons.
Because of that, Starbucks realized it would be harder to redeem stars in time and offered to halt the expiration of stars.
However, that practice will start ending July 1.
It’s worth noting that not all stars earned by a particular customer will expire on July 1 — only those that would have expired based on the program’s normal rules will.
In other words, any stars that would have expired during the coronavirus “pause” will now expire July 1 — so to take advantage of them, customers need to redeem them on or before June 30, 2020.
This essentially means Starbucks is giving customers about one month’s notice to use any stars in danger of expiring July 1 — which is likely to be more feasible as stores being to reopen and stay at home orders being relaxing.
Normally, stars expire six months after the calendar month in which the stars were earned by spending money at Starbucks.
Starbucks Rewards Visa credit and prepaid card holders, however, enjoy no expiration dates on stars linked to their card account.