The 101st person on Time’s influential person list? Sponsored content
By MixDex Article may include affiliate links
In addition to releasing its picks for the 100 most influential people, Time magazine also did a “partner” content piece where “Jane Walker” was named the “101st” pick.
- Jane Walker isn’t actually a real person — it’s actually the name of a scotch whisky made by the same people who make Johnnie Walker.
- In a partnership with Monumental Women, an organization dedicated to bringing greater representations of women to public spaces, Diageo, which owns the brands, is promoting its internal “action-oriented programming.”
- “In challenging times like these, Jane Walker represents a step in the right direction. Jane Walker is a brand icon celebrating the many achievements of women and those on the shared journey toward gender equality and equal representation,” reads the short article on “Jane.”
- “With the support of Jane Walker by Johnnie Walker, Monumental Women is thrilled to bring the first statue honoring women who have impacted history to NYC’s Central Park in 2020 — a true sign of progress! We proudly say #MonumentalChangeIsComing,” the statement ends.