A new Harris Poll has revealed America’s pick for “brand of the year” in the coffee category.
It’s not Starbucks — instead, Dunkin’ and Krispy Kreme took home the honor.
Dunkin’, which was previously known as Dunkin’ Donuts, recently changed its name to drop the reference to baked goods.
The company also invested heavily in developing a signature blend of coffee and made the switch away from foam cups earlier this year.
While Krispy Kreme has taken a slightly different route of still branding around its famous donuts, it also has boosted coffee sales.Click here to read the full story »