Build-A-Bear’s ‘Build-a-Bae’ app is an April Fools’ joke — but its logo is full of love

Build-A-Bear Workshop has announced that it’s launching a dating app — called “Build-A-Bae” — and even though it’s an elaborate April Fools’ Day joke the faux app still has a great logo design.

  • The company has been teasing something app related for several weeks now and showcased a logo consisting of three hearts.
  • The first and third heart are rotated approximately 15 degrees clockwise to take on the rough shape of a “B.”
  • The middle heart is upside down, giving it the same of an “A.”
  • In many ways, this clever logo design is better than Build-A-Bear Workshop’s rather cluttered logo design.

The Build-A-Bear Workshop logo, which was redesigned in 2015.