CVS Health is CVS Pharmacy’s owned brand

In September 2014, CVS, the parent company of CVS Pharmacy, changed its name to CVS Health.

  • The same name is used to brand the company’s store brand of health related products.
  • The line includes first aid, over the counter medications and vitamins and supplements.
  • The logo design on CVS Health product packaging is identical to the company’s parent company logo design.
  • The company’s heart shaped icon is frequently incorporated into the packaging design as well.
  • Most of the company’s packaging design use Helvetica, which matches the font used for the letters “CVS” in the company’s name.