GoDaddy ditches the dude in rebranding
Previously, the company had switched to a logotype using the font Boing but still retained the figure’s head with orange hair, a star on its forehead and green glasses.
The new branding retains he logotype in a slightly less bold version, but the guy is gone.
Instead, the letters “G” and “O” are now morphed into an icon that sort of a looks like a heart — or maybe a flower or swirl?
The design is reminiscent of the curvy Airbnb logo — but it’s the latest step in the company’s brand evolution.
That path once included “GoDaddy Girls” and racing tie ins but now focuses more on small but often glamorous businesses.