Google’s Stadia logo design
By MixDex Article may include affiliate links
Despite some initial comparisons to the ubiquitous — if not infamous — 1990s paper cup designs, Google’s gaming streaming logo design actually has some multiple meanings.
I'm diggin Stadia's logo pic.twitter.com/o5V8PRc5uA
— helixD (@its_helixD) March 19, 2019
- Google took the name “Stadia” from the plural of “stadium” — a solid reference to sports.
- The icon designed for the Stadia logo is, at first glance, a back and forth brushstroke that does indeed draw visions of those teal and purple cup designs.
- However, upon closer inspection, the logo actually forms an “S” (albeit a slightly off-kilter one).
- It also can, more abstractly, be read as the tiers or circular shape of a stadium — or maybe the Guggenheim Museum in New York City (which, in fairness, actually has a bit of a stadium-like feel to it).
- In color versions of the logo, the icon takes on an orange and magenta gradient.
- The logotype, meanwhile, is a clean, modern logo with slightly rounded corners.
- Google also opted out of include any Google reference in the look — with the possible exception that the “S” could be read as a “G” (depending on how creative you get).