HBO Max logo design

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With WarnerMedia settling on “HBO Max” as the name for its streaming service, a new logo design was also released.

• The lockup features the longtime HBO logo in the upper left inside of a rectangular outline with rounded corners.
• The word “Max” is spelled out below in a curvy font.
• The letters are filled in with a blue to red gradient.
• This gradient is also carried through in the outline around the HBO logo, but not the logo itself.
• The design also features an exaggerated “X” at the end of the design that’s about one and a half times as wide as the other letters.
• In some ways, the curves in the word “Max” including the “a” mirror the heavier HBO logo.
• However, the design also ignores some of the stronger elements of the HBO logo, including the large dot in the “O” and bold strokes.