How the IBM logo changes depending on what background it’s on
IBM’s logo design can change based on if the background is white or black.
The IBM logo is a great example of how a logo is adjusted so that it works well on both white and black backgrounds.
So the white 8-bar logo version (white on black) are slightly thinner at 10, whilst the black 8-bar logo version (black on white) are 10. pic.twitter.com/ayd7eOMnip
— thelogosmith.co (@thelogosmith) June 6, 2019