Hungryroot gets new logo design

Natural food company Hungryroot has redesigned its logo.

  • Its old look includes a custom drawn sans serif font with a distinctive lowercase “g” that features a “tail” — or root.
  • The company has launched new branding, however, that changes the logo to a geometric sans serif inside of a half circle arc.
  • Notably, the new logo has an interesting look when used on social media services that use circular avatars — with the logo taking up only the top half of the space allotted.