Nature Made gets new logo desgin

Vitamin and dietary supplement manufacturer nature made has a rolled out a clean new logo design along with significant packaging updates.

Old logo

  • The new retains the general color scheme, though the colors are brightened up significantly.
  • In addition, the two leaves that top the old logo remain, though they are simplified and don’t have their own arc to sit inside of.
  • The font is switched from a rather dated serif to wider sans serif with curved corners, which matches the curves in the upper left and lower right of the red box the logotype sits inside of.