Noodles & Company’s new logo is much more ‘noodle-ly’

Fast casual Noodles & Company launched a redesign logo.

  • The company’s new logo features an elbow macaroni icon that resembles a lowercase “n.”
  • In addition, the logotype uses a more “noodle-ly” font instead of the tight, all caps used previously.
  • The new lockup moves the “& Company” part to all caps in the lower right.
  • The chain also redesigned its rewards program with its own logo with seven “bursts.”