Original Use is Target’s owned brand for young men’s clothing

By MixDex Article may include affiliate links

Original Use, launched in mid-2018, is a clothing line for young men.

• The offering includes choices that coordinate together and are also available in big and tall sizes.
• For a logo design, the owned brand uses the outline of an “O” and “U” connected to form a sort of 3D box — albeit with a straight top on the foreground element.
• A sans serif typeface spells out the full name.