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Pete Buttigieg campaign has an ‘alternative’ logo design that tells you how to say his name

By MixDex Article may include affiliate links

Pete Buttigieg’s campaign took the unique step of releasing six logo design lockups — including a three line version that helps you pronounce his name.

  • In addition to the so-called “Bridge” lockup, the campaign also released a three line logotype set in the font Industry.
  • The three lines read “Boot / Edge / Edge” — which is the phonetic way that Buttigieg and his campaign use to explain how to pronounce is last name.
  • According to the campaign, the font Industry was selected to convey both a sense of strength and tribute to American manufacturing.