Pete Buttigieg campaign has an ‘alternative’ logo design that tells you how to say his name
By Matt Collins Article may include affiliate links
- In addition to the so-called “Bridge” lockup, the campaign also released a three line logotype set in the font Industry.
- The three lines read “Boot / Edge / Edge” — which is the phonetic way that Buttigieg and his campaign use to explain how to pronounce is last name.
- According to the campaign, the font Industry was selected to convey both a sense of strength and tribute to American manufacturing.