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Pete Buttigieg campaign has an ‘alternative’ logo design that tells you how to say his name

Pete Buttigieg’s campaign took the unique step of releasing six logo design lockups — including a three line version that helps you pronounce his name.

  • In addition to the so-called “Bridge” lockup, the campaign also released a three line logotype set in the font Industry.
  • The three lines read “Boot / Edge / Edge” — which is the phonetic way that Buttigieg and his campaign use to explain how to pronounce is last name.
  • According to the campaign, the font Industry was selected to convey both a sense of strength and tribute to American manufacturing.