Target’s baby line Cloud Island logo design

Target’s owned brand, “Cloud Island,” features a selection of baby furniture, clothing and toys.

  • The logo design uses a typeface similar to Century Schoolbook.
  • Above this a blue cloud with a sleepy smiling face is accented with three stars.
  • In some ways, the brand has similarities to Crate & Barrel’sLand of Nod” branding used for baby stores, which has since become Create & Kids.