Target’s baby line Cloud Island logo design
By Matt Collins Article may include affiliate links
Target’s owned brand, “Cloud Island,” features a selection of baby furniture, clothing and toys.
- The logo design uses a typeface similar to Century Schoolbook.
- Above this a blue cloud with a sleepy smiling face is accented with three stars.
- In some ways, the brand has similarities to Crate & Barrel’s “Land of Nod” branding used for baby stores, which has since become Create & Kids.