Target’s Sun Squad owned brand logo design

Target’s owned brand Sun Squad is a full line of outdoor toys, entertaining and beach gear.

  • The line includes beach towels and chairs, pool and inflatable toys, picnic ware and outdoor decor and accessories.
  • For a logo design, Target uses a fun look that images the “U” in “Sun” as a smiley face — with two half circle eyes above it.
  • Adding to the fun look is a distinct “tail” on the “Q.”