Target’s Sun Squad owned brand logo design

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Target’s owned brand Sun Squad is a full line of outdoor toys, entertaining and beach gear.

• The line includes beach towels and chairs, pool and inflatable toys, picnic ware and outdoor decor and accessories.
• For a logo design, Target uses a fun look that images the “U” in “Sun” as a smiley face — with two half circle eyes above it.
• Adding to the fun look is a distinct “tail” on the “Q.”