Tribune Publishing logo design shed Tronc name

From 2016 to 2018, Tribune’s newspaper publishing division was used the made up word “Tronc” as its name (it was said to stand for “Tribune Online Content.”)

  • As horrid as the name was, the Tronc logo design was even worse.
  • The company used curved letters that sort of dissolved into pixels on the left side, along with an orange-red-violet-blue gradient fill.
  • In 2018, after the company announced it would go back to its more straightforward name, it released a new logo design.
  • The new logo has the word “Tribune” placed between two exaggerated brackets.
  • The “Publishing” label is in smaller blue type below that matches the color of the brackets.