Warner Music’s record label rebrands
Warner Bros. Music has changed its name to Warner Records and also unveiled a new logo design.
- The company is owned by Warner Music Group.
- Warner Music Group was previously a subsidiary of Time Warner, but was sold off in 2014.
- Time Warner has since been sold to AT&T, which rebranded the division as WarnerMedia.
- In its new name, Warner Records, the label dropped the “Bros.” reference.
- The main Warner Bros. name, meanwhile, still lives on as a WarnerMedia subsidiary.
- Along with the name change, Warner Records also dropped its Warner Bros. inspired shield logo in favor of a bold sans serif wordmark.
- The logotype also includes a large circular element with its bottom “cut off.”
- According to the company, the icon can be read as a sun, globe or record.
- In the logotype, meanwhile, the word “Warner” is nudged over a bit farther that “Records,” which is also cut off along the baseline.
- The placement of the words allows the letters to “wrap” around the circle and also aligns the right side of the “R” with right side of the “D.”
- Earlier this month, Warner Music’s Warner Chappell Music and Warner Chappell Production Music unveiled a rebranding and logo redesign as well.