Amazon adds ‘Amazon Day’ delivery option

By MixDex Article may include affiliate links

In addition to rolling out default one day shipping to Prime members, Amazon has also introduced an “Amazon Day” delivery option.

• This new option, which is available to select ZIP codes, lets users consolidate all deliveries to one day a week.
• This day can be selected by the customer.
• All items delivered during the window for a particular customer’s selected day will be delivered on that day.
• Amazon is billing the option as a way for deliveries to become “predictable.”
• The move could also save Amazon money by potentially combining multiple smaller orders into a single shipment or delivery stop.
• In addition, the move also appears to be designed to encourage more purchases — “Keep adding items throughout the week and we’ll deliver everything on your Amazon Day” reads the Amazon website.
• While increasing purchases is good — especially “impulse buys,” at least on the surface, it also can also cause shipping costs to add up quickly, especially if the orders are relatively small.
• By consolidating deliveries to a single day, Amazon could potentially make even smaller purchases more profitable since the cost of delivery is split up among more items.