Amazon quietly bought a small Shopify competitor last month

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Amazon has bought Selz, an Australian company that makes it possible for businesses to setup online stores that is seen as a Shopify competitor.

Amazon bought the company back on Jan. 15, 2021, but didn’t announce it, though a small blurb about the acquisition did appear on the Selz blog.

Shopify has quickly risen to become a way for businesses of all sizes to sell online and person — and has started eyeing key aspects of Amazon’s business, including a fulfillment network and services.

Shopify has also made in-roads into form a “marketplace” when it announced its Ship app would be renamed Shop and start to include feeds of items being sold in stores from across the businesses that use the platform.

Amazon, meanwhile, previously offered Webstore, a do-it-yourself was to build online stores, but it shuttered it in 2015.

Of course, Shopify and Selz aren’t the only players in hosted ecommerce — other services include BigCommerce, Wix, Squarespace and more.

There are no immediate plans to make any big changes to the Selz offering, the blog post indicated.