How can I increase my average order value to cover the cost of shipping?

By Matt Collins Article may include affiliate links

I’d love to offer free shipping, but the economics of it just aren’t working for my business right now. My average order size isn’t big enough to cover the cost of shipping—but I think that offering free shipping would help me convert more customers. Do you have any suggestions about how I can bump up my average order value to absorb the cost of shipping?

Read full story »