Caution: ‘Prime Day’ is a trademark

By MixDex Article may include affiliate links

If you’re an ecommerce store owner, it might be tempting to latch on the excitement around Amazon’s “Prime Day,” but keep in mind the name is a registered trademark.

  • Amazon Technologies was granted registered trademark status for the words “Prime Day” March 8, 2016, according to the U.S. Patent and Trademark Office.
  • This means you generally should avoid using the phrase in any of your store’s promotions or marketing.
  • Amazon’s trademark covers the rather broad “Retail store services and online retail store services featuring a wide array of consumer goods of others” category.