Mailchimp, the popular email newsletter service and marketing platform, today announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited-edition goods or run-targeted promotions.

Sources inside ecommerce rival Shopify, meanwhile, say the announcement was what triggered Shopify pulling the Mailchimp for Shopify app from its app store.

Click here to read the full story »
Resources Sponsored