While Shopify doesn’t sell anything directly under its name to end consumers, its new entry into fulfillment is an example of its power to connect to pieces of a chain, writes Ben Thompson.

Thompson gives an interesting overview of how Shopify’s new fulfillment network compares to Amazon and other retailers.

His article also discusses the concept of “aggregators” versus “platforms” and how Shopify, Amazon and other giants fit into that chain.

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