Now that temperatures are rising and the sun is shining, many folks are looking to escape the office or malls and head outside for a little Vitamin D. But many will continue to shop online regardless (maybe browsing on a tablet while relaxing on a patio, or inside on a rainy day at the cottage, grateful for a WiFi connection) so be sure to take advantage of the relaxed spirit and marketing opportunities that summer offers. This week we’ll discuss some creative sales strategies and next week we’ll provide tips for injecting your Shopify storefront with a dose of sunshine.

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