After dismal ratings, ‘The Courtship’ moving to USA
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The reality dating show depicts a modern woman trying to find love in a staged world of 1800s British high society. It appears to attempt to capitalize on the popularity of shows such as “Bridgerton” and “The Crown” as well as “Downton Abbey.”
The show’s premiere registered only 920,000 viewers for its March 6, 2022. That fell to 590,000 for the second episode.
By comparison, ABC’s “The Bachelorette,” which has a similar concept sans the old-timey-ness, usually gets around 3.6 million viewers, though it has a different time on the schedule.
On USA it will move to Wednesdays at 11 p.m. eastern, following the moderately popular reality show “Temptation Island” — a lead in that NBCU is likely hoping will help viewership.
USA Network will restart the series from Episode 1.
Before the move to USA was announced, there was some speculation that NBC might simply abandon the series. By having USA take over, the network’s primetime schedule can hopefully perform better while still finishing out the show’s run and, hopefully, at least make up some of the production costs.
“Courtship” was originally developed for Peacock, but ended up moving to NBC.
“Courtship” was facing some formidable challengers in its original NBC 8 p.m. Sunday timeslot — with “American Idol” airing on ABC, “The Equalizer” on CBS and “The Simpsons” and “Great North” on Fox.