CBS.com gets large ‘Keep CBS’ promo

CBS has dedicated prime real estate on its website to battling its latest retrans dispute with AT&T.

CBS.com has been updated to include a large image and headline encouraging viewers to visit its KeepCBS.com website that encourages viewers to register their displeasure with the blackout.

The spot is normally reserved for a bold, colorful photo promoting one of the network’s latest shows.

This promos has been relegated to second place in the slideshow-style design.

Both CBS and AT&T are pointing fingers at the opposite side after the network went dark in 17 major markets.

CBS is reportedly asking for an increase in the fees AT&T pays to package its local station and network feeds to DirecTV and Uverse customers.

AT&T has countered saying it has offered CBS an increase, but CBS has refused the offer.