‘CBS Mornings’ registers highest audience since relaunch — but by how much?
By Matt Collins Article may include affiliate links
CBS News is celebrating the “largest audience since launch” for its third place “CBS Mornings” show.
The show registered an average of 2.6 million viewers, up 1%, for the week end Dec. 10, 2021, in the live plus same day Nielsen ratings, according to the network.
NBC’s “Today” was down 1% that same week, notes CBS.
Perhaps more significant was the show’s performance in the adult age 25-54 demo, where it performed its best in 30 weeks (May 10, 2021) with 565,000 viewers. That’s up 8% while NBC’s “Today” was down 5% and ABC’s “Good Morning America” down 4% in the demo.
In the female age 25-54 demo, CBS was up 14% (337,000, its highest in 32 weeks) and NBC was down 7% and ABC 1%.
The show also gained four share points, attracting 25% of the audience, the largest since the week of March 8, 2021.
“CBS Mornings” still trails ABC and NBC, who typically deliver more than 3 million viewers on average, while CBS still struggles to break that threshold.
Things could be worse for “CBS Mornings,” however. In the evening news ratings, “CBS Evening News” tends to deliver around 5 million viewers, with “NBC Nightly News” around 7 million and “ABC World News Tonight” typically creeping above 8.5 million.
CBS relaunched “CBS This Morning” as “CBS Mornings” Sept. 7, 2021, with a new set and co-host, though it has yet to make a significant increase in the ratings.
CBS notes the week ending Dec. 10 was the highest rated in the 14 weeks since Aug. 30, 2021 (when the show was still “CBS This Morning”).
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