Chicago’s independent station tops morning and midday ratings

By The MixDex Wire Article may include affiliate links

WGN, the Tribune owned independent station in Chicago continued its dominance in news ratings for February sweeps in the morning and midday dayparts.

  • “WGN Morning News,” which airs from 4 to 10 a.m., was top in both total viewers and in the adults age 25-54 demo.
  • “WGN Midday News,” 11 a.m. to noon also won in both total viewers and the demo.
  • The station is famous for its irreverent morning newscast lead by anchors Larry Potash and Robin Baumgarten.
  • It’s rare for independent stations to take top place in news ratings — but WGN’s established news blocks, style and personalities seem to have hit home with viewers.
  • At 5 p.m., WGN came in fourth with a 2.5 in households and 5 share. In the demo, it came in third with 0.9 and 5.
  • The station’s 6 p.m. newscast continued its fourth place ranking and ratings at the 5 p.m. block. The demo scored third with a 1.1 and 4.
  • WGN’s 9 p.m. newscast garnered a 4.3 and 7 and 1.7 and 5 in the demo, while its 10 p.m. newscast registered a 2.8 and 5 and 1.4 and 5 in the demo.