CNN+ announces ‘Reliable Sources Daily’

By MixDex Article may include affiliate links

CNN is expanding its Sunday morning media analysis franchise “Reliable Sources” to a daily show on its upcoming streamer, CNN+.

The show will be called “Reliable Sources Daily” and will launch with the streaming service’s debut sometime in the spring of 2022.

Brian Stelter, CNN’s senior media correspondent will host this installment, just as he does the Sunday version.

A time was not announced.

Stelter already writes a daily email newsletter about the media industry and appears regularly across other CNN programming. There show has also produced special limited run podcast series.

“Reliable Sources” has been on CNN for 30 years but has faltered in the ratings.

It often struggles to top 1 million viewers and also dipped to the 600,000 view range in 2021. “MediaBuzz,” on Fox, which features the former host of “Reliable,” Howard Kurtz, typically registers just over 1 million. The two shows go head-to-head.

“Reliable” has also been underperforming in the key adults 25-54 demographic, according to Nielsen data.

Although not a media-focused show, “Meet the Press” made a similar move when it launched the similarly named “MTP Daily” on MSNBC in 2015. Like its Sunday counterpart, “MTP Daily” focuses on politics and public affairs.