CNN uses apple emoji in ‘#FactsFirst’ tweet

By MixDex Article may include affiliate links

CNN’s PR team is taking a nod from its “#FactsFirst” apple themed promos and added an apple emoji to the end of its tweet in reply to independent station KUSI’s claim that it declined a report from the station on the border wall.

• CNN first used the apple imagery in a news promo it began airing in October 2017 to explain that “an apple is an apple.”
• An extended package with the “Facts First” banner was aired in November of that year.
• The network followed up with a banana themed promo in November 2018.
• CNN also used the branding during a White House press briefing with Sarah Sanders in November.

• The apple emoji appears to have been entered by hand by CNN’s PR team.
• It does not appear to be one of the emojis Twitter automatically inserts next to hashtags.
• Many of these implementations are paid for by sponsors.
• Twitter also inserts icons next to hashtags surrounding holidays, special events, social and political movements and other causes.
• CNN’s Twitter profile also features the hashtag with emoji.