Former NBCU exec starts voter sentiment tracking firm
By Matt Collins Article may include affiliate links
A former NBCUniversal exec has launched a research and consulting firm that offers a voter sentiment tracking system.
Tony Cardinale left NBCU recently after 14 years at the network.
He most recently was vice president of strategic insights.
Cardinale’s new venture, American Insight & Strategy, uses a proprietary tracking system to sell key voter sentiment data to political clients.