HBO Max gets launch date, pricing

AT&T has announced the monthly price and launch date for its service HBO Max.

  • The service will launch in May 2020.
  • is pricing the service at $14.99 a month, which is the same price as a standard HBO subscription.
  • At that price, will be the most expensive among the major monthly subscription based streamers ( is $12.99, Hulu’s ad free service is $11.99 and Disney+ will be $6.99 when it launches).
  • In addition, AT&T says it’s working with providers to give current HBO subscribers access to HBO Max at no extra cost.
  • AT&T will also be giving its highest tier unlimited wireless customers free access to the service — as will DirecTV, AT&T TV, AT&T TV, U-verse and AT&T TV Now subscribers.
  • HBO already offers as a free add on to most subscribers who get the channel via traditional cable or satellite services that gives them streaming access to its content on mobile devices and platforms.
  • The nine million subscribers to the standalone streaming service will get switched over to HBO Max at the same price as long as they are billed directly by HBO.
  • The price of the services is the same.
  • In some ways, it’s an even better deal for existing Now subscribers because HBO Max will be expanding its content library as well.