HBO Max gets launch date, pricing

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AT&T has announced the monthly price and launch date for its streaming service HBO Max.

• The service will launch in May 2020.
• AT&T is pricing the service at $14.99 a month, which is the same price as a standard HBO subscription.
• At that price, HBO Max will be the most expensive among the major monthly subscription based streamers (Netflix is $12.99, Hulu’s ad free service is $11.99 and Disney+ will be $6.99 when it launches).
• In addition, AT&T says it’s working with providers to give current HBO subscribers access to HBO Max at no extra cost.
• AT&T will also be giving its highest tier unlimited wireless customers free access to the service — as will DirecTV, AT&T TV, AT&T TV, U-verse and AT&T TV Now subscribers.
• HBO already offers HBO Go as a free add on to most subscribers who get the channel via traditional cable or satellite services that gives them streaming access to its content on mobile devices and OTT platforms.
• The nine million subscribers to the standalone HBO Now streaming service will get switched over to HBO Max at the same price as long as they are billed directly by HBO.
• The price of the services is the same.
• In some ways, it’s an even better deal for existing Now subscribers because HBO Max will be expanding its content library as well.